The Most Common Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Because the brand publishes no price list, every figure throughout is an observed 2026 market price recorded in September of that year. Anything that is reported yet unconfirmed is stated plainly rather than smoothed over. Figures drawn from resale reports represent observed market behaviour; none of it is investment advice. The scope is bags, so ready-to-wear and footwear are left out. If a claim circulates widely but cannot be checked, it is not here.
Who founded The Row, and where are its bags produced?
Founded in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. Since 2012 the design studio has been in Tribeca, alongside a Paris office from 2011 and a London office from 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Own boutiques operate in Los Angeles, New York, London, ysl north south tote Paris and Amagansett.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. In their place, you place the bag by silhouette, proportion and construction. Each bag bears a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Because the hardware is palladium-plated and matte or brushed, it suggests weight rather than shine. In place of logo jacquard, you find nappa, lambskin, calfskin and cotton herringbone, since linings count as luxury materials in their own right. You will not be identified from the other side of the road, which is the whole attraction for many buyers.
How much does a The Row bag cost?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. The floor was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Band | Observed 2026 range | Representative models |
|---|---|---|
| Entry tier | $590 up to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Mid range | $1,550 to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| High end | $3,600 up to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede over calfskin | Depends on the silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Is the Margaux discontinued?
Nobody outside the brand knows, and the brand has stayed silent. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued is widely reported, yet the brand has never officially confirmed it. The two claims are different, and any article collapsing them goes beyond the evidence. The original now lives on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What separates the Soft Margaux from the original Margaux?
Calling it a rename misses the point: the Soft Margaux is a reworking. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 holds the same construction, at 12 x 9 x 7.5 inches with two card slots and a zip pocket. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
The figure means width in inches, and not a size tier or a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison remarkably simple, because two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is carried by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Taken together, the two conventions, you know most of what matters before ever seeing the bag.
How do you authenticate a The Row bag?
No public serial number, date code or authenticity card system exists for these bags, so no code can be checked and nobody can verify one for you. Everything falls to physical inspection instead. Expect stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is expected, and the Margaux carries engraving on its buckles and base feet. Because counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.
- There are no serial numbers, no date codes and no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Brushed or matte hardware and a precise action on closing
- Shape that survives being emptied
Do The Row bags retain value on the secondary market?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report showed the Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. Nothing here is uniform: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where are The Row bags sold?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, and discontinued styles often surface on it. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. You will also find them on Poshmark, eBay and Mercari, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How should these bags be looked after?
The label issues no care protocol, so what follows is material-appropriate general guidance rather than instruction from the label. Whatever the material, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so stick to a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
